How To Add New Products


First, be sure you are logged into your Squarespace account and that you have a commerce level account. In this video, you’ll see, we have multiple websites under our account, if you do as well, please select the one you’d like to work on. For this tutorial, we’ll be using a site that has not yet gone live so a few things may look a little different than what you see, but overall the steps should be the same. Please let us know if you have any questions.

Watch the video…


Step 1

Click the Inventory section and at the top right click Add. If you have already created a shop page on your website, it will ask you to choose which Page. If you have not, it will set you up to create one. Multiple shop pages are useful if you have a large quantity and variety of items to sell: hats, shoes, shirts, etc. Next, it will ask what kind of product you’re adding. There are a few types of products you can sell on Squarespace:

  • Physical - Merchandise, apparel, and any other physical goods that you ship or deliver to customers. You can offer a physical product as a one-time purchase, or a subscription. If you sell physical products, you'll need to add at least one shipping option to your store.

  • Digital - Ebooks, audio files, and any other digital downloads you sell. When a customer purchases a digital product, they're sent a download link that's active for 24 hours after the link is first clicked.

  • Service - Classes, consultations, events, or any other service you offer. As opposed to physical goods, service products aren't shipped to customers, so they don't require shipping methods or a shipping address at checkout. You can offer a service product as a one-time purchase, or a subscription.

  • Gift Card - Gift cards are unique digital codes that recipients can use as payment in your online store.


In Only 3 Steps

  • Step 1

    • Inventory, Shop Pages, and Product Types

  • Step 2

    • Edit Product Information

  • Step 3

    • Save and Publish


step 2

In the video, we chose Physical Product as that is what our client sells. Once you choose your product type a window will pop up for you to fill out the Product Information. There are 6 tabs for varying information.

  • Item

    • Here you will upload the Image(s) you’d like to use for the product, you can upload multiple. You can also have them sized as you want before uploading, in this instance, the web design uses square images, so you’ll see I edited the images after uploading.

    • Then enter the Name of your product as well as a Description. As you see in the video at 48 seconds, while the image was uploading, I got impatient. If you click onto the pricing here, it will take you to the next tab.

    • The Item tab also has the option to add Tags and Categories. These can be used to later create different galleries or pages for specific sections of your products.

      • Example: you could sell pants and have a the following categories: jean pants, cargo pants, dress pants and then have the following tags: light wash, medium wash, dark wash, tan, black, navy, striped. Your customers could then easily organize your products to find what they need. You could also use these to create a specific page for dress pants that only showcases that category using search links or using filtered summary blocks.

    • As you can see on the bottom of this section it says “Hidden”, it will say this until you click Save & Publish. It’s just letting you know that it is in draft form and the product will not be seen by customers/clients until you publish.

  • Pricing

    • For Physical Products, this section is Pricing & Variants. This section has an auto-populated SKU number, which you see I used as the unique URL in the Options section. Here you’ll enter Pricing, with the option to put in Sale Price (this will not show unless you place the item on sale). There is also room for Stock, Weight, and Dimensions.

    • For Digital Products, this section is Pricing & Upload. This section is where you Upload your digital file as well as enter Pricing, with the option to put in Sale Price (this will not show unless you place the item on sale). By uploading your digital product, Squarespace will automatically allow the customer to download after purchase.

    • For Service Products, this section is Pricing & Variants. Service Products pricing is set up similarly to Physical Products, but does not have weight and dimensions sections.

    • For Gift Cards, this section is simply Values. You can edit the gift card values to be any denomination you prefer. It auto-populates with standard values that can be deleted if you do not need them.

  • Additional Info

    • This is the information that is shown underneath your product. Description, up in the Item tab will be the information next to your image which should include all relevant information the customer needs to know. The Additional Info tab should be used for extras, possibly to answer frequently asked questions or provide a size guide. This can also be used to add summary blocks to showcase reviews, provide background story, and/or add similar items the customer may also like.

  • Form

    • The Form tab is best for items that are customizable. It allows you to create a form that requests the customer specific information you’ll need for the order. The customer will be able to review and edit their form information before check-out. You will be able to access their form information as it will be sent to you in an order notification email and available in the order summary on the commerce panel.

  • Options

    • Here you have the option to add a Thumbnail Image. If you do not add one, the first image you added in the Item tab will automatically be your thumbnail. Thumbnails are used when you use summary blocks on your website to showcase products outside of a product page.

    • You also have the option to create a custom URL for the item. If you’ve named your item, you can put that here /name-of-item. As you see in the video, I chose to use the SKU. If you leave this area blank Squarespace will create a URL for you.

  • Social

    • To use the Social tab, you will first need to be sure you have connected your social accounts. Once you’ve done this, you’ll be able to toggle on/off your different social sites. If you toggle on, the product will automatically be shared on that social site when you hit publish.

step 3

Save and Publish! This may seem scary, but remember, you can always go back into products you’ve published and edit the inventory, product information, categories, pictures, and anything you need. Once you publish, you will be able to see how the product appears on your website. And clients/customers will be able to purchase your product(s)!

Your product is officially live!

How To Style Your Products Page Tutorial Coming Soon!

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