MOOD BOARD

A mood board is like a vision board for your brand. It’s a collage of colors, symbols, illustrations, and images that work together to provide direction to the project. You should be able to look at this mood board and say, “Yes! Yes, that is exactly what my brand looks and feels like!” This mood board should exude all the vibes you want and need your audience to get from your brand. We’ll use this as a starting point to help build your visual branding.

Take a look at the two options below, and use This Survey to let us know which option you think feels most like you and your business and provide any notes or requests for changes if necessary. You get two revisions, if necessary, but remember this is just a starting point and it doesn’t have to be 100% perfect. We’ll get closer to perfect with your brand assets the more we learn about you and your brand.

 

OPTION A

key words

key words

key words

key words

 

OPTION B

key words

key words

key words

key words

 
 

PRIMARY LOGO

The primary logo is the graphic or symbol that represents your brand when you aren’t around. It should be a badge your business wears with pride, something that truly represents the essence and purpose of you brand. It’s also very important for this logo to attract your ideal clientele as it is typically the first bit of interaction you will have with them.

Spend some time reviewing the three primary logo options below and pick the one that resonates with you the most. Use This Survey to provide any feedback you have on the one you chose. For this, you will have two revisions if necessary. Additional revisions will be at additional cost.

 

PRIMARY LOGO VARIATIONS (3 OPTIONS, PICK ONE, PROVIDE FEEDBACK, 2 REVISIONS)

SHOW THE NON-PICKED WITH GRAY SQUARE OVER OR X, HAVE OPTIONS FOR VARYING DOWNLOADS OF CHOSEN/FINAL LOGO

SECONDARY LOGO / SUBMARK VARIATIONS (2 OPTIONS, PICK ONE, PROVIDE FEEDBACK, 2 REVISIONS)

SHOW THE NON-PICKED WITH GRAY SQUARE OVER OR X, HAVE OPTIONS FOR VARYING DOWNLOADS OF CHOSEN/FINAL

BRAND BOARD (1 OPTION, PROVIDE FEEDBACK, 2 REVISIONS)

SHOW THE NON-PICKED WITH GRAY SQUARE OVER OR X, HAVE OPTIONS FOR VARYING DOWNLOADS OF CHOSEN/FINAL

BUSINESS CARDS (2 OPTIONS, PROVIDE FEEDBACK, 1 REVISION)

OPTION A - CLIENT CHOOSES A SQUARESPACE TEMPLATE, I WILL IMPORT COPY/IMAGES AND ADAPT TO MEET CLIENT NEEDS

OPTION B - CLIENT SHARES INSPO WEBSITES, I WILL ADAPT A TEMPLATE TO MEET THE DESIRED STYLE, I WILL IMPORT COPY/IMAGES AND ADAPT TO MEET CLIENT NEEDS

OPTION C - CLIENT OPTS OUT, I CHOOSE TEMPLATE TO ADAPT THAT I THINK BEST FITS BRAND, I WILL IMPORT COPY/IMAGES AND ADAPT TO MEET CLIENT NEEDS

SET UP PARAMETERS - HOW MANY PAGES WILL I MAKE? WHAT DOES THE CLIENT NEED (APPT BOOKER? MENU? ADDRESS? OPT INS?)

SET UP STAGES - WEBSITE IS HIDDEN UNTIL COMPLETE, BUT WE LET THE CLIENT KNOW WHAT STAGE IT IS IN

STAGE ONE - HOME PAGE / STAGE TWO - ?

ONCE COMPLETE, WEBSITE IS ‘LIVE’ WITH A PASSWORD FOR CLIENT TO REVIEW (PROVIDE FEEDBACK 3 REVISIONS)

APPROVED SITE REMAINS PASSWORD PROTECTED UNTIL PROJECT IS COMPLETE? - SET UP COMING SOON PAGE